Pinkberry's here!
And the beloved frozen yogurt chain -- opening its first U.S. branch outside of NYC and LA -- landed with a splash. A giant spotlight and a velvet rope greeted the store's first customers last night, with guests partaking of free fro-yo goodness until 10 p.m. In addition to the crowd snaking out the front door, there were people angling to get into the VIP room next door (above). As the pink champagne flowed and a DJ spun tunes, servers balanced trays of every flavor of Pinkberry, and a long table was stocked with bowls full of fruit, cookie and even breakfast cereal toppings. It was like the wildest salad bar I'd ever seen (below)!
As I was led around the store by Pinkberry CEO Ron Graves, I ordered a cup of original-flavor yogurt (right) topped with coconut macaroon and Oreo crumbles. When Graves described the original flavor as tart, I actually cringed. I'd tried other fro-yos that were tart, and they tasted like creamy sherbets -- not what I expected. But Pinkberry had a creamy richness and intensity that made me forget about the other wannabes. NOW I understand the obsession!! And that was before I proposed to my cup of passionfruit yogurt -- fantastic!
Notably, Dallas is the first branch to offer chocolate Pinkberry, which was a decadent-yet-low-fat luxury. Look for more on the new branch of the fro-yo pioneer in next week's Quick.
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